Google’s ever growing services just keep on rolling out. One of the latest features for Google Maps, currently in the testing pipeline will allow users to see prices of various hotels based on searched location. The announcement was made the other day on Google’s official LatLong Blog, saying they are currently testing this new feature with a small portion of users.
How will it work? When you search for hotels in certain areas on Google Maps, you will also be given the option to enter your intended dates of stay. Hotel listings will now appear with real prices based on various advertisers such as Expedia and Wotif and will further allow users to click through and reserve a room on the advertiser’s site
Currently hotels in Google Maps are listed and ranked according to their relevance to search terms, geographic distance and other factors such as information in the listing itself. According to Google however, this new feature will not change the way hotels are currently ranked, but I can’t help thing think the new pricing factor listing will play a significant part in what advertiser’s prices will show.