10 Point Web Designer Checklist To Boost Sales and Drive Conversions Like a Pro


10 Point Web Designer Checklist To Boost Sales and Drive Conversions Like a Pro

If your website is outdated, untrustworthy, or hard to use, you’ll lose out on leads and sales. To help you turn your website into a conversion machine, we’ve compiled a handy 10 point web designer checklist. It contains the most critical factors you should focus on to improve your website.

Let’s get started.

1. Secure Your Website

One of the first things a web designer will look at when reviewing a website is security. They’ll check to see if your website has an SSL certificate. This ensures that the connection between the user’s browser and the website is encrypted, and any data transferred is kept private and secure.

If your website has an SSL certificate, you’ll see a small padlock symbol next to your URL in the address bar of your browser. Your URL will also start with HTTPS rather than HTTP.

It’s crucial that your website has this layer of security. Google warns users when a website doesn’t have an SSL certificate, and it could leave your site vulnerable to hackers.

2. Simple Navigation

The next task on the web designer checklist is website navigation. How easy is it for visitors to move around your site and find what they are looking for?

As emphasised by experienced web designer, Magicdust, if your navigation is complicated or hard to use, your visitors will get frustrated and leave without converting. According to a 2018 survey 94% of people ranked “easy navigation” as the most useful website feature.

When your navigation is intuitive and self-explanatory, users can find everything they want to see before converting.

3. Fast Page Speed

Page speed is a crucial consideration for web designers. A slow website kills conversions. It’s that simple.

According to a recent survey, the majority of mobile users expect a website to load in 4 seconds or less. For every additional second, you’ll lose out on page views and conversions.

You can speed up your website by enabling browser caching and optimizing your multimedia content. High-quality images, graphics, and videos are important, but these are usually the biggest files on your website.

Use a compression tool to minimize image file size, and use a third-party platform like YouTube to host your videos. Then, you can embed the video onto your website rather than hosting a big file on your server and dragging your page speed down to a crawl.

4. Compelling Call to Action (CTA) Buttons

You should always have a goal for each page of your website. What is it you want visitors to do once they have landed on the page?

It could be to opt-in to your email list, call your business, or buy a product.

You need to tell your visitors what they should do next to progress the buyer’s journey. A CTA does just that.

When a web designer reviews a website, they look to see if there’s a clear path to conversion. Use compelling CTAs that stand out from the rest of the page to tell users what to do next.

For example, you’ll want to include a “Buy Now” CTA button on your product pages. This increases the chances of conversion and makes it easier for your website visitors to achieve their goals faster.

5. Responsive Web Design

With most website traffic now coming from mobile devices, it’s vital that your website offers a great experience to visitors accessing it on a smaller screen.

If you don’t optimize for mobile users, you’re wasting the traffic that you’re sending to your website. According to Hacker Noon, users are 5x more likely to abandon a task if a website isn’t optimized for mobile users.

During a website review, a web designer When a web designer will access the site through multiple browsers and devices to see how it performs for different users.

The simplest way to improve mobile user experience is to choose a responsive web design. A responsive design automatically adjusts to the screen size of the visitor.

6. Social Proof

Adding social proof to your website is a tactic that web designers use to boost credibility and encourage conversions.

When a visitor is deciding whether to make a purchase or contact your business, they judge how trustworthy you are based on your website.

You can increase credibility by adding industry awards, user product ratings, and testimonials. Including reviews and testimonials by your happy customers can be a powerful tactic to increase conversions.

People are more than 60% likely to purchase from a website if it provides product ratings and reviews.

7. Search Engine Optimization (SEO)

The next point on our web designer checklist is making sure your website is optimized for search engines.

When you invest time and resources in making your website look great, easy to use, and conversion-focused, you want to make sure you drive as much traffic to it as possible.

Web design SEO best practices include:

  • Making sure your navigation is web crawler friendly
  • Using SEO-friendly URLs
  • Adding descriptive image alt attributes
  • Creating unique metadata
  • Implementing proper header tags

SEO and web design go hand in hand. Alongside the above best practices, you should focus on keeping your website updated with fresh quality content and using off-page SEO tactics.

8. Sitemap

One of the most important SEO tasks for a web designer is adding a sitemap to the root directory. Search engines use sitemaps to index websites. The sitemap file tells the search engine spider to crawl the different pages of your site.

You can also add your sitemap to Google Search Console. This will allow you to see if Google has crawled your website. It will also flag up any errors that are stopping your pages from being indexed.

9. Install Google Analytics

The next task on our web designer checklist is to install Google analytics. This will allow you to track and measure your traffic and see how users engage with your website.

You can see which pages users visit, how long they stay for, and which page elements they engage with. This information is vital for making data-driven decisions about your marketing strategy and your web design choices.

Google Analytics is entirely free to use, and it’s super-easy to set up.

10. A/B Testing

Web design isn’t something you can set and forget. There are always ways to improve your website. That’s why A/B testing is the final point on our web designer checklist.

Testing enables you to see what works best and make incremental improvements to your website. It also helps you see the elements turning your visitors away and costing you sales and leads.

For example, you can try different variations of CTA buttons on your landing page to see which is more effective. Small changes can make a big difference.

When HubSpot changed the color of their CTA button from green to red, they increased conversions by 21%.


Use the above web designer checklist as a guide to help you improve your website. Implementing each tactic will help to get more exposure and generate more sales and leads.

There’s a lot that goes into a successful website, but there’s no need to be overwhelmed. Instead, start with number one on the list and make your way down one at a time.

All websites are a work in progress. There are always things you can do to improve and get an advantage over your competitors.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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