It has been over three months since Facebook rolled out Timeline as mandatory. Timeline presented a drastic change for the world’s largest social network: Facebook users were forced to adapt to the new layout, and businesses had to learn how to utilise the updated platform to generate new leads, engage with current fans and increase sales. Timeline has introduced many new features to Facebook, including pinning, highlighting, adding milestones, and more. Businesses need to learn to take advantage of these new features, starting with the first element viewed on any Timeline page – the cover photo.
The cover photo of any Timeline is essential since it is the first thing users will view when they look at your page. Take advantage of this by grabbing attention the moment someone clicks on your page. Always choose a visually appealing image that will pull users in. Facebook Timeline is a visual board, so make sure your most prominent photo tells an engaging story.
Before you get started, it’s important to remember that this picture is public to every Facebook user, whether they are a fan of your page or not. And it can’t be hidden! Keep this in mind when you’re choosing a photo.
Here are some great examples:
You profile photo is much smaller than the cover photo, but it’s still very important – not only does it appear to the left of your cover photo in your timeline but also in all sponsored stories and next to all of your posts in fans’ news feeds. A great default profile photo is your company logo. You can also incorporate your profile photo into the cover photo, as Corona currently does:
By all means, get creative, but keep in mind that Facebook does have some guidelines for what cover photos cannot include.
- Price or purchase information
- Contact information such as a website address, email, or mailing address. As a general rule, anything that should belong in the “About” section should be left out of your cover photo
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
- Calls to action – keep these for your stories and apps section
Finally, test cover photos to see which ones get the best responses from your audience. Don’t be afraid to change them up – you can always go back to the most popular image!
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