Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer's journey. Because Facebook and Google Ads platforms target users at different stages in their purchase journey, you may maximise their effectiveness by...
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If your website is outdated, untrustworthy, or hard to use, you’ll lose out on leads and sales. To help you turn your website into a conversion machine, we’ve compiled a handy 10 point web designer checklist. It contains the most critical factors you should focus on to improve your website. Let’s get started. 1. Secure Your Website One of the first things a web designer will look at...
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Get your website noticed by consumers who are keen to splurge when COVID restrictions ease. Book a FREE SEO AUDIT and 1-hour strategy session to find out how to whip your site into shape. Lockdown has been tough on small businesses – particularly in NSW, Victoria and the ACT. But stay-at-home orders are expected to ease soon, which is good news for companies across Australia. Consumers who are...
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Can you remember the last time you visited a website and got frustrated because it was difficult to use? Maybe the text was too small, there were too many menu options, or you had to pinch the screen to use the navigation buttons on your smartphone. All of those annoying memories are down to poor user experience (UX). If your website is confusing or hard to...
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Recent Apple updates give users more online privacy, by automatically blocking data-sharing with app developers. Companies that use or sell data for advertising must now ask Apple users for permission to collect their data, if that individual has installed the latest software. This gives the consumer more control over what happens to their non-identifying information. Wonderful, right? Probably not for small business owners. This could actually hurt their sales. If...
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[vc_row][vc_column][vc_column_text]Web design is at the heart of marketing strategy. Your website is the first interaction with your business for most customers looking to find out more about your products and services, check your opening hours, or make a purchase. Your website design directly impacts how potential customers perceive your business and make purchasing decisions. If your website doesn’t look good, is hard to use, or fails...
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[vc_row][vc_column][vc_column_text]Conversions make or break your eCommerce store. It doesn’t matter how much traffic you drive to your website. If your visitors don’t complete the checkout process, your business is doomed to fail. Cart abandonment is a problem that plagues every eCommerce store owner. Around 79% of all eCommerce shopping carts are abandoned. For every 100 customers that add an item to their cart, 79 won’t make...
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This article explains why it’s a good time to build your online presence, and how to do that cost-effectively...
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This is an incredibly tough time for us all. Business owners are struggling to stay afloat and pay their employees; on top of feeling anxious about the health of their loved ones and community. It’s overwhelming, with so much falling outside our control. But this doesn’t have to mean the end of your business. After speaking with clients and industry leaders, I’ve come up with seven steps that managers...
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