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22 Jan

Yahoo Experimenting With Delicious stats in Search Listings

by E-Web Marketing
in Industry News
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Yahoo, owners of Delicious for a little over 2 years now, has reportedly begun playing with the concept of showing information from the social bookmarking site under listings on its Search results pages.

Yahoo has confirmed that Delicious data has no impact on the search rankings, however from a user’s point of view a large number of “people who bookmarked” a page would indicate that it is a good resource and would theoretically attract a higher click through rate. I am sure Yahoo would be monitoring this sort of data. Furthermore, displaying the tags Delicious users have assigned to the links helps search users to investigate delicious bookmarks related to the topics they are researching.

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21 Jan

A New Challenger for Google?

by E-Web Marketing
in Industry News
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A new German startup company is undertaking the ambitious (if not impossible) task of taking on the search giant Google. The company is called Proximic and was founded in 2001 in Munich by a mathematician named Thomas Nitsche, and an internet entrepreneur by the name of Phillip Pieper.

In a deal announced on the 16th of January, Proximic will supply its search technology to Yahoo! Shopping and eBay’s Shopping.com websites. Proximic claims their patent-pending pattern matching technology can deliver contextual advertising that is far superior in accuracy than Google’s solution.

Proximic says it can not only handle more ads but also do a better job than Google at matching online buyers and sellers. That’s a big claim for a company with just 14 employees. After all, in the first three quarters of 2007, AdSense generated around $3.5 billion for its partners. And, unlike Proximic, it has built up relationships with hundreds of thousands of publishers over a period of years. Google also provides tools to advertisers that give them control over targeting and placement.

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15 Jan

Pepsi Engage Social Media Marketing

by E-Web Marketing
in Social Media Marketing
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Pepsi are the latest big brand name to engage in viral/social online marketing. Instead of creating the usual channels in the likes of Facebook and MySpace, Pepsi have gone a step further and created a social portal of their very own. The creation of this portal is still in beta testing, but can be found at maxed.com.au. This move is most likely to engage the crucial demographic...

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15 Jan

Video Website Users Up 45 Percent

by E-Web Marketing
in Video Marketing
Comments

A report issued by the Pew Internet & American Life Project has shown that just under half the respondents said they have visited video websites such as YouTube. The figure, at 48% is up from 33% at the same time last yeah, which is a growth of 45%. "The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity...

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10 Jan

More Growth For Online Advertising

by E-Web Marketing
in Industry News
Comments

The Australian Financial Review has stated that Internet Advertising is continuing to climb, with search dominating the sector into 2008. Worldwide advertising revenues are also predicted to grow from $US26.2 Billion ($30 Billion AUD) in 2007 to $US30.5 Billion in 2008. JP Morgan has also stated that 'The Market will expand at 28 percent, hitting $US60 Billion by 2011' according to a report released entitled...

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09 Jan

Microsoft Makes Bid on Norwegian Search Software Company

by E-Web Marketing
in Industry News
Comments

The New York Times reports that, earlier this week, Microsoft made a $1.2 Billion bid for Fast Search and Transfer, a search software company based in Oslo Norway. The company is not a competitor in the consumer search market at present, but rather they are specialist in the search technology used inside companies and government agencies to cull information from documents, databases and software...

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21 Dec

Google Now Offers Video Sitemaps

by E-Web Marketing
in SEO
Comments

Google has announced on their Webmaster Central Blog that they have now introduced Video Sitemaps support. In our effort to help users search all the world's public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps—an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard...

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