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Blog

03 Dec

LG Launches "Cool" Aircon Micro Site in Time for Summer

by E-Web Marketing
in Industry News
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Smarthouse News reports that LG has launched a new interactive website on Saturday to coincide with the beginning of summer, complete with a virtual household tour, designed to make choosing an air conditioner for summer that much easier. The website at www.lge.com.au/airconditioning, which doesn’t yet offer any information about individual products and their specifications includes a handy page to explain the technical jargon with which consumers...

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03 Dec

No Surprises from US Ad Spending Trends

by E-Web Marketing
in Industry News
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Adweek reports today that, according to data from Nielsen Monitor-Plus, the top ten advertisers in the United States spent nearly US$700 million less on TV time alone and US$180 million more on digital media during the first three quarters of this year - holding back nearly US$670 million from the media marketplace, which is a 5 percent decline compared to the same period a year...

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03 Dec

New Themes for iGoogle

by E-Web Marketing
in Industry News
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Those of you who use iGoogle now have five additional theme choices to personalise your home pages. These include: the solar system, showing a new scene for each day of the week; the Hong Kong skyline (it changes in light and texture based on time of day); a family of raccoons playing in a leaf pile; a tiger on Jeju Island, South Korea; and JR,...

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30 Nov

The Then, Now and Future of Search

by E-Web Marketing
in SEO
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In a tremendous article at Search Engine Land, Danny Sullivan discusses the details of “blended search”. This is a term Sullivan uses to describe the new wave of changes to the search results. Once solely the domain of web pages, SERPs are increasingly showing results from other mediums: maps, images, videos, blogs, news sites, and so on. Google’s SERP is the most well known for returning blended results,...

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29 Nov

Social Media Marketing in a Nutshell

by E-Web Marketing
in Social Media Marketing
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Following on from the last article I recommended for reading over on Dosh Dosh is the second in an ongoing series that aims to teach people the ins and outs of Social Media Marketing and Social Media Optimisation. Last time they talked about the importance of SMM and this article now begins to dive into what it is, how it works and the principles...

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29 Nov

Blockbuster Set to Work With Mobile Phone Makers

by E-Web Marketing
in Mobile Marketing
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CNET News.com reports that movie rental chain Blockbuster is in talks with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go. "We're talking with virtually all of the major manufacturers about the opportunity to provide greater mobility and convenience," Chief Executive James Keyes said on Tuesday. Blockbuster is looking for new ways to expand...

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28 Nov

Google Goes Green

by E-Web Marketing
in Industry News
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Google has decided to go green in an attempt to reduce the environmental strain caused by the company's large appetite for power to run its servers. The philanthropic arm of Google (google.org) has pledged hundreds of millions of dollars into finding a way to lower the cost of producing electricity by utilising renewable energy such as sun and wind (Gooo Planet!) If Google realises its goal,...

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