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Blog

27 Nov

Online Advertising Network for News Corp.

by E-Web Marketing
in Industry News
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The Hollywood Reporter via Reuters reports that the internet division of Rupert Murdoch's News Corporation plans to roll out an online network to sell advertising across its online properties and even to other media companies as early as the first half of 2008. Fox Interactive Media president Peter Levinsohn told the Reuters Media Summit in New York on Monday that the network, internally dubbed...

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23 Nov

Preview of Google Android

by E-Web Marketing
in Industry News
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[youtube]_avwGFsv60U[/youtube]   In this video from Google's YouTube channel, Sergey Brin and Steve Horowitz discuss the availability of the Android SDK, that it will be open source in the future, and demo applications on the Android platform - Google's open source platform for mobile phones. Sergey also mentions the prizes for developers that we previously talked about....

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23 Nov

Magazines and Radio Topped by Online Advertising

by E-Web Marketing
in Industry News
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According to a new report by PricewaterhouseCoopers online advertising spend for the September 2007 quarter in Australia increased 6.8% to $347.8 million - a result that pushes the total online advertising spend for 2007 to $1.4 billion, a 40% increase over 2006 figures. This surge in spending on online advertising in the three months to September will see it leap ahead of radio and magazines...

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22 Nov

Google Maps Now Allows User Editing

by E-Web Marketing
in Local Search
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In an effort by Google to ensure Google Maps are up to date and accurate, they have now changed the service to allow users with a Google account to log in and move the markers on the maps so that they are in the right place. If you see something misplaced, such as a marker for your business address or even your own home you...

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19 Nov

Microsoft Aiming at Top Two Postion for Web Advertising

by E-Web Marketing
in Industry News
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An article on Reuters.com has suggested that Microsoft is preparing a strategy for the next three to five years with the ultimate goal of having a 40% market share of Web search, page views, percentage of time on the Internet and percentage of advertising dollars. Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to...

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19 Nov

Importance of Social Media Marketing

by E-Web Marketing
in Social Media Marketing
Comments

For the first post on Social Media Marketing for our blog I wanted to direct our readers to a great article on Dosh Dosh. This is one of my favourite blogs, and this particular article is a great opener to the power of Social Media Marketing in bringing in traffic and links to your site.

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

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17 Nov

Tell Google Your Website is Australian

by E-Web Marketing
in SEO
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In an interesting change of events, Google has introduced a brand new facility in the Webmaster Central area that allows for a site owner to record the geographic location of their website and its intended audiences. The benefit of this new feature is that Australian's who utilise cheap web hosting overseas, along with generic .com domain extensions, can now start to be acknowledged as Australian, thus...

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