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The 'view cart' page is a vital page in conversion rate optimisation. How you lay this page out can determine whether your users will  proceed to the check out, whether they want to keep shopping after a purchase, or whether they want to leave your website altogether, without purchasing. When it comes to the view cart page, there are some important things to remember to improve your...

Is your company credible? Do you do what you say? Are you seen as the expert in your field? If you have answered yes to these questions, but feel this is ineffectively communicated on your website, creating a blog is a great starting point. As simple as a blog may be, it is strongly regarded by users as an indication of whether or not the business...

The checkout page is where the magic happens. This is where transactions are made and where money is passed on to your company. For this reason, it is important to give users a seamless online shopping experience with a easy to use checkout process. When you are creating or implementing design changes to your check out procedure, there are some important things to consider: Any friction points...

In a previous post, I shared a free wire-frame for a typical ecommerce home-page. This week, I've created another wireframe page with notes - this time for your typical category page. Category pages are frequently visited pages that are often ignored because it is seen as a gate way page to the money (i.e. product) pages. But what many sites fail to realise is, that if a...

I've been doing a fair few presentations in the past year, and these generally focused on the how: how to get a sales boost, how to design better banner advertisements, how to get more phone calls,  how to reduce your bounce rate, and more. It is now the time I shared with you the 'what'. So as a gift to my fellow regular readers and new...