Analytics

The Google Analytics blog has announced the arrival of "Shortcuts", a new feature on the tracking platform that will make the task of chasing metrics faster - particularly for those of you who like to access your information daily! In the words of Google: Rather than having to go through the "find report, add segment, change, sort" process daily, with Shortcuts you can do it once, save...

Tracking is important, we all know that (right?). I've come across an Analytics package that takes Google Analytics reporting to another level. This Analytics package allows you to track the following: Forms Outbound Links Scrolling Downloads YouTube Videos Vimeo Videos Mailto Links Straight off the bat without any customisation. I'm all for collecting as much useful information so we can tailor our websites to give our visitors the best possible experience. These will all be tracked...

Do you ever wonder what kind of return, if any, your online marketing is bringing in? You're not alone. One of the biggest challenges for an enquiry-based business with an online presence is measuring the ROI of their campaigns. It's easy enough to measure the raw number of enquiries from each medium by using goals in Google Analytics. However, issues arise when trying to remove spam...

Google Analytics has finally made its way onto the Android phone/tablet system by way of a new mobile app, creatively titled "Google Analytics". The app was released at the end of June and is available on the Google Play store here. It's quite a "light" app at only 1.7mb and allows you to easily see all your Analytics profiles in one place and generates reports on each...

Being part of the team at Australia's 4th best place to work has many perks. One of which is the opportunity to attend educational events like Google Engage. This is an agency-only seminar that is regularly run by Google to showcase new and exisitng technology. I was able to tag along to the Engage event held in Sydney's Cockle Bay on Monday 9th July. I won't bore...

I’m very pleased at the level of response to my post Tell Us! What Are You Looking For in Your Analytics? where I opened the proverbial floor to questions about getting the most out of your Google Analytics. So in no particular order here are my answers to the most commonly asked questions I received. Most of your questions were to do with using Analytics to track website...

Your website isn't set in stone. Savvy online marketers are always experiementing with their website's appearance. What was generating sales last week, may not be generating sales today. Paula touched on the importance web design has on your visitors in her awesome post about bounce rates. In this post, I'm going to talk about how to experiment with your design to see what works best. Google...

It's nearly the end of the financial year, and I feel like doing something a little different. As a proud web geek I could go on about bounce rates and custom reporting set-ups all day, but what it is it you want to learn from your Google Analytics? What's making me money? Which channel has the greatest ROI? How long is my customers' buying cycle? Is my website hurting my...

404. These 3 digits are the greatest threat to your website. When your server can't find the file or page, it shows a 404 page telling both search engines and your potential customers that it's missing. These pages by default  look horrible. Usually something like this: or Very unappealing and unlikely to improve your visitor's experience or impress Google with useful content! Contrast with a 404 page that has...