Analytics

Welcome back to Guru Analytics! Next on our journey through the teachings of the wise Avinash Kaushik, we are going to find out all about how much the people who visit your website, like your website.  'Like' is a fairly general term, so we will be looking at more quantifiable and measurable metrics. As in, what percentage of new visitors return to check out what you got? And how...

Welcome back to Guru Analytics, wherein we examine the teachings of Avinash Kaushik, and how his contemporary and relevant theories and practices for web analytics can help grow your business. So far I have covered how to identify your website's goals and which metrics you should be using to measure these goals. This is your baseline and really something to which you will bring all of your analysis back. If you think that sounds...

Welcome back to Guru Analytics! In this post series, I'm working through breaking down some really cool, valuable and business-relevant Web Analytics theories, from the Google Guru Ananash Kaushik (fully Shik aye!). In my last post I ran through how to relate your business objectives to your website, enabling you to come up with a solid raison d'etre that will guide why and what to track. In Part 2, we take...

I am of the opinion that if you want to learn something then you need to go to the source. When it comes to Web Analytics there is one person that you can rely on for the most current, cutting edge and detailed information and insights into the complex and existential planet of Website Analytics: Avanash Kaushik. I have read a heap of Mr Kaushik's...