Analytics

Although there are many times a day where you would ask that question, the most important time is when you are examining the data you have collected in web metrics. There are a number of fantastic tools out there to measure the traffic that is coming to your site, the behaviour once on the site, and why they leave. There is an old saying (please leave...

In the past there have been a few reoccurring myths circulating around about Google Analytics, some of them very farfetched and some almost believable. With the knowledge and viewpoints of a few Google Analytics representatives from the US, this post will outline and clarify a few common misconceptions and ambiguities. Myth 1: “You get what you pay for” Google Analytics is free, which means you don’t...

I am a massive fan of Google Analytics, I won't lie. In fact, I probably spend too much time each day over analysing Analytics data. Today the industry is buzzing based on Google's Analytics Update Post Adsense Integration is great for web publishers in monitoring how well the site is doing financially. However, for those of us that make a point of looking at how our...

In August we heard rumblings that maybe Google AdSense & Analytics were going to work together. Well we don't have to wait much longer. AdSense publishers will be happy to hear that Google has finally integrated Google AdSense with Google Analytics, allowing them to see which pages and referrers are the most profitable. This new feature will really open publishers to knowledge they have been asking for from...