Can you remember the last time you visited a website and got frustrated because it was difficult to use? Maybe the text was too small, there were too many menu options, or you had to pinch the screen to use the navigation buttons on your smartphone. All of those annoying memories are down to poor user experience (UX). If your website is confusing or hard to...
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Recent Apple updates give users more online privacy, by automatically blocking data-sharing with app developers. Companies that use or sell data for advertising must now ask Apple users for permission to collect their data, if that individual has installed the latest software. This gives the consumer more control over what happens to their non-identifying information. Wonderful, right? Probably not for small business owners. This could actually hurt their sales. If...
Read MoreIt's official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site going to be penalised? What this "integration" means at a high level Google's search algorithms collate a...
Read MoreNowadays to be #1 in Google is not longer enough to be successful. To attract your customers and to persuade them to buy from you is not enough either. To be really successful your products have to become an essential part of customers’ life. To do it you have to implement holistic marketing strategies. The more holistic is your marketing approach the stronger is your...
Read MoreWhy is CRO important? Wikipedia can probably give the best answer to this question: "To illustrate the 'magical maths of conversion', an increase in conversion rate from 2% to 3% will result in sales growth of 50%. CRO is more cost-effective than other methods like Search Engine Optimization" Here is some small advice to understand digital marketing - always compare the online shopping experience with the offline one: Just imagine...
Read MoreA lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in all of them. It is good practice to book a name associated...
Read MoreOriginality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2 revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....
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Marketing is a game I enjoy - how does one with a great product encourage and drive sales into their organisation? What factors can they employ to help build meaningful relationships so customers will return and purchase again, and again? This is what I want to discuss: making money online, and how that landscape is currently shaped and in particular today, run through some formulas we use...
Read MoreWe're in the digital age, where consumers seeking to inform themselves of the latest trends may turn to the internet - search engines, niche topic blogs and websites with tailored content - before traditional channels such as print media. Whilst the journey of conversion may end either online (such as an eCommerce purchase or submitting an enquiry form) or offline (a showroom visit or a phone...
Read MoreCustomer retention is a common issue that many businesses face. This high churn rate is why you're working 14 hour days, not making as much money as you should be, and why you're not applying HSF to your business! There are several key factors that contribute to your customers jumping ship. Understanding the psychology behind why they're leaving you for somebody else can go a long ways to keeping your...
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