Conversion Optimisation

It's 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn't, you log in to your Google Analytics. You see that you've attracted visitors to your website (thanks to your SEO firm), you've built trust, convinced the visitor with great content, used some sneaky calls to action and finally...

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You're a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You're an all-round good human being, but the online fish don't seem to be biting as much as they should. Well, if you have a product or service that people (should) want at a reasonable price, the problem could be that your site isn't...

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With the sheer amount of information that bombards their eyes,  the average web surfer has become expert at scanning and triaging out what they should and should not read. As a result, often a first impression is the ONLY impression. See why it's important to write a good headline? Great. If your website headline says "Welcome to FluffyDice.com.au!", you're doing everything wrong. That's OK - it's extremely simple...

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A website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be personable. This can be communicated through quality content, and I have written a series that outlines how to use content to connect with your audience. Besides content, what can you do with the design of the site itself? Put...

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One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel I am making them do it for my own evil...

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OK, so you've written up that great piece of web copy, it's burning a hole in your screen and you got a heavy finger that's gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, my blog series has told you that you need that...

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This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for more details! Today, I will go a little deeper into writing...

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Continuing on from last week's article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the visitors coming through the pages are looking for a wide...

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