Conversion Optimisation

Your beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed  to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you're not. You're stumped. The site is pretty, it's got a great fold and the colours are...

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Think back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in - the friendly electronics salesperson would be very different from the basrista at the funky...

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You know the old saying, first impressions count? It's one of those sayings that was doomed to die and wither into a cliche - until the internet came along. Now, more than any time since people realized how bad the mullet looks, first impressions count. The first impression your website makes can define how well your business does online. In the course of an average day...

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A more appropriate title for this post could be: ‘How do I conclusively determine the behaviour of my website users and use that knowledge to increase my conversion rate?’ because that is what A/B testing is all about. A/B, also called split testing, is designed to determine what visual aspects of a website lead to the most conversions. If used correctly, A/B testing can give you invaluable insights. It’s not the easiest...

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‘Conversion, conversion, conversion’ is to online marketing what ‘location, location, location’ is to property investment. It is an element of a campaign that can never be ignored and always be improved upon. To have an effective conversion rate optimisation strategy, logically, you need to start with the basics that are tried and tested. Focus initially on getting your foundation right with what is known to work, then...

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Efficient copywriting for the web writes and follows its own rules: as with most things, “less is more”. But the question is, more of what? With the myriad of web sites and search engine results available to consumers online, web content emerges as having three specific goals that breed results we want “more of”. That is, getting visitors to the site, keeping them there, and...

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Whenever someone talks to me about moving online and starting a website, particularly an online store, do you know what the first thing I mention to them after they have shared their product/service/business idea? It's to make sure you look good, and look trusted. It's the double up that is so important and often neglected. Our partner BrightLabs have done a great job in explaining exactly what...

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An important skill to foster when doing business online is the ability to look at your product/service through the eyes of your customers, but this is more difficult than it sounds. Without being able to observe and experience the usual physical interactions as you might in a normal store, how do you respond to your customers' behaviours and plan for future trends in these behaviours? It's...

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