Conversion Optimisation

Think back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in - the friendly electronics salesperson would be very different from the basrista at the funky...

01 Dec

Engaging Customers Above the Fold

You know the old saying, first impressions count? It's one of those sayings that was doomed to die and wither into a cliche - until the internet came along. Now, more than any time since people realized how bad the mullet looks, first impressions count. The first impression your website makes can define how well your business does online. In the course of an average day...

29 Nov

Website Optimisation: What is A/B Testing?

A more appropriate title for this post could be: ‘How do I conclusively determine the behaviour of my website users and use that knowledge to increase my conversion rate?’ because that is what A/B testing is all about. A/B, also called split testing, is designed to determine what visual aspects of a website lead to the most conversions. If used correctly, A/B testing can give you invaluable insights. It’s not the easiest...

15 Nov

4 Tips on Improving Your Online Form's Conversion Rate

‘Conversion, conversion, conversion’ is to online marketing what ‘location, location, location’ is to property investment. It is an element of a campaign that can never be ignored and always be improved upon. To have an effective conversion rate optimisation strategy, logically, you need to start with the basics that are tried and tested. Focus initially on getting your foundation right with what is known to work, then...

14 Sep

Web Copy: The “Less is More” Guide to Writing for the Web

Efficient copywriting for the web writes and follows its own rules: as with most things, “less is more”. But the question is, more of what? With the myriad of web sites and search engine results available to consumers online, web content emerges as having three specific goals that breed results we want “more of”. That is, getting visitors to the site, keeping them there, and...

30 Aug

The Importance of Looking Good

Whenever someone talks to me about moving online and starting a website, particularly an online store, do you know what the first thing I mention to them after they have shared their product/service/business idea? It's to make sure you look good, and look trusted. It's the double up that is so important and often neglected. Our partner BrightLabs have done a great job in explaining exactly what...

03 Mar

Improve Your Website’s Conversion Ability

Often I see clients who are caught up in the rankings and traffic trap where they can't see the forest for the trees, the trees being rankings/traffic and the forest being the website objectives. We can get caught up looking at traffic statistics and fussing over individual keyword rankings that we can forget about putting effort into want we want website users to do. A...

21 Jan

Did You Have a Website Plan Before You Built It?

It's a simple question to ask, but one very few organisations have a clear answer when I ask. The reason I ask this is because of the way web pages are designed. They are designed as pages - not as an entire website. Most of us when asked to plan the website would first think of what pages need to be included (a homepage, about us,...

07 Dec

Understanding Your Users: Thinking Outside Your Head and Inside Theirs