Industry News

Ever since we were kids, we’ve loved games. Board games, sports games, online games and sometimes even mind games. But what about where we spend most of our time? What about games for the workplace? Every single one of us knows somebody – or is somebody – who lacks motivation at work. Who struggles to get up in the morning. Who works hours they despise. Who doesn't go...

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In May 2011 Brussels added amendments to the EU E-Privacy Directive stating that websites be required to gain consent from online users before installing tracking technologies such as cookies on their web browsers. Cookies are a vital part of tracking online advertising campaigns such as Google AdWords and Google Remarketing. Though these regulations were passed in the UK last May, a one-year grace period was granted...

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Google recently made further updates to the Penguin algorithm, which was brought out in late April to help combat over-optimised sites and spammy link networks. The announcement was made via Tweet from Matt Cutts: This latest update shouldn't have a noticeable effect on most websites in Google's SERPs, but the refinement should hopefully act to protect innocent websites from being caught up in the rankings fluctuations...

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In paid search, successful Google Ads management is all about having good aim. Good aim involves excluding the people who aren’t likely to convert from seeing your ads to reduce your wasted spend, resulting in incremental top line growth for your business. Adding negative keywords to your paid search campaign may seem a simple solution for improving its aim, but most of the time this isn't...

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Microsoft recently announced that its search engine Bing will soon go live with some major changes. A few of the more noteworthy updates for what Microsoft has dubbed "the New Bing" include a new sidebar, a snapshot of related information, and improved search results. The Sidebar A collapsible right sidebar shows looping social results. From here you're able to ask Facebook friends, as well as see information from experts on Twitter,...

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On the second Sunday of May we honour and dedicate all our love to the woman who gave us life and shaped us into the person we are today. So, besides valuable time together, what else were our mothers hoping for this year? Increasingly, our mums are getting techy on us! At least 58% of mums can work basic gadgets, with over 91% preferring to receive...

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Late last year Google announced Hangouts on Air for a limited number of Google + users, allowing them to broadcast live video to friends and fans worldwide. This week it was announced that this feature is now available to all Google+ users around the globe.  You're able to broadcast publicly via Google+, YouTube or directly from your website. Hangouts on Air lets you see the number of live...

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Google Inside Search have reported on changes put into affect during the month of April. Here we've outlined the most important changes that are relevant for online businesses.       Search Algorithm Highlights 1. Categorise paginated documents. [launch codename "Xirtam3", project codename "CategorizePaginatedDocuments"] . [caption id="attachment_10024" align="aligncenter" width="552"] Example of documents from a paginated series[/caption] For keywords with multiple pages (often seen on e-commerce product searches), Google wants to reduce the...

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Every online marketing campaign needs direction, otherwise you’re effectively spending money with your fingers crossed. There is, however, a mistake that continues to rear its head in this area: the distinction between tactics and strategy. If you don’t know the difference, or how they work in unison to further your online marketing efforts, now is the time to begin educating yourself. It could completely change...

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Google has increased the transparency of its monthly updates and warnings in recent weeks. Notices of unnatural link detection, big traffic changes (both increase and decrease) and WordPress update notifications are sparking concerns with many webmasters. The latest cautionary message is a notice of suspected hacking. Matt Cutts tweeted yesterday: By 'weird redirects', Matt refers to malware inserted by hackers onto your site. The malware's purpose is...

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