Industry News

Google is sending out increasing numbers of warnings about “artificial” or “unnatural” links to websites. At first, it seemed like a fresh raid on link-building farms and spam-filled websites that offer no value to visitors. Yet the good people at Google have assured us this isn’t the case, and is merely a step towards being more vocal about poor links. Lots of website owners have filled...

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In what seems like a bid to keep up with the Joneses, Google+ released a more simplified and cleaner layout redesign of the social network on Wednesday. From the Official Google Blog, this change aims to improve the social interaction for its users by focusing "on you, the people you care about, and the stuff you're into". But is it a case of a little...

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Each year on the 15th day of Spring Equinox, the people of China, Hong Kong and Taiwan take part in what's known as the Qingming festival. On this day of commemoration, people bring offerings for their ancestors and sweep the tombs of the departed. The day is also a celebration for the hope for what the Spring season will bring. Recognising this event, Google have 'tended'...

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Facebook is immense. With 845 million users, it's hard for even the most entrenched offline marketer to downplay its marketing potential - and that potential has just increased. The social network recently announced plans to pursue mobile advertising. For anyone already advertising on Facebook, this should be of great interest, since almost half of those users access the website using their mobile phones. What does this mean...

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Have you ever wondered what it would be like to be a fly on the wall inside Google? Lead Analysts from Google recorded their Quality Launch Review late last year, where they discussed how the search engine's algorithm responds to long phrases and misspelled search queries. Recorded in Mountain View, California, here are seven of the video highlights: More calculations go into a single set of...

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Google has dedicated today's logo to our beloved coat hanger: To put the grand lady's age into perspective, here are some other famous faces born in 1932: [caption id="attachment_9120" align="alignleft" width="150"] Elizabeth Taylor, Actress[/caption] [caption id="attachment_9121" align="alignleft" width="161"] Little Richard, Musician[/caption]                   Is it just me, or is there something timeless about octogenarians? Happy Birthday Sydney Harbour Bridge - you still look as young as the day you were opened!...

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Our world is changing more rapidly than ever. Babson College recently released an eye-opening statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”. The book Built to Change by Edward  E. Lawler and Christopher G. Worley claims the trend is accelerating, too. If it continues at this rate, 70 percent...

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It’s a dog-eat-dog business world out there. Every morning billions of people go to work and try to help their company out-grow, out-manoeuvre and out-position their competitors. It’s a daily struggle that managers, executives and CEOs taken upon themselves – leading a team to the Promised Land. But what’s the best way to get there? Recently, there has been more and more discussion about which is...

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The Super Bowl. It’s America’s sporting highlight, and advertising’s biggest stage. Not to mention most expensive. In 2012, a 30 second TV spot was going for a cool $4 million. And with that kind of price tag, most agencies go all-out to make the commercials as appealing, creative, humorous and talked-about as possible. Celebrities are a common inclusion; this year it included William Shatner, Matthew...

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How much is your Valentine worth to you? $10? $20? $100? If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing: 16.3% (2010) 18.1% (2011) 19.3% (predicted 2012) Traditional bricks-and-mortar stores have not fared so well, with Valentine's Day spending going down in florists and specialty gift shops. When...

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