Industry News

According to a new report by PricewaterhouseCoopers online advertising spend for the September 2007 quarter in Australia increased 6.8% to $347.8 million - a result that pushes the total online advertising spend for 2007 to $1.4 billion, a 40% increase over 2006 figures. This surge in spending on online advertising in the three months to September will see it leap ahead of radio and magazines...

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An article on Reuters.com has suggested that Microsoft is preparing a strategy for the next three to five years with the ultimate goal of having a 40% market share of Web search, page views, percentage of time on the Internet and percentage of advertising dollars. Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to...

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Google has appointed Karim Temsamani as General Manager for Google Australia and New Zealand. Based in Sydney, he will manage Google's domestic business and strategic partnerships in Australia and New Zealand. His previous roles include; Group Director for Fairfax General Magazines Commercial Director for Fairfax Newspapers Publisher & Vice President of Who Weekly at Time Inc South Pacific Managing director for Hachette in Sydney Associate publisher for Hachette in Korea in...

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The New York Times has reported on the latest rumoured, and not so rumoured, plans from Google and Yahoo in their attempt to compete with the likes of Facebook and MySpace. The companies hope to turn their e-mail systems and personalised home page services (iGoogle and MyYahoo) into social networks. Details from Google are sketchy at best but representatives from the company have been quoted...

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As reported in The Boston Globe, developers who create applications for Google's forthcoming mobile phone operating system, known as Android, will have a chance at winning a share of $10,000,000 in prizes. A panel of judges will select winners for cash prizes ranging from $75,000 up to a whopping $275,000. For those not in the know, Google has announced recently its plans for new software, due...

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B&T Magazine has reported on a new deal between digital media firm Destra and social networking site MySpace that will see the launch of four branded channels on MySpace TV. Destra will provide content from its extreme sports, www.PlanetX.com.au, short films, www.Niceshorts.com.au, fashion, www.Oystermag.com, and dance music, www.ThreeDworld.com.au websites. Advertising revenue will be shared between Destra and MySpace, and content will be free to all MySpace users....

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According to forecasts by research firm eMarketer, projected web advertising spend in the US for 2007 is going to exceed 21 billion dollars. This forecast comes despite the current credit crisis in the US. The report claims that whilst there will be an impact on growth over the next couple of years, budgets for online campaigns will likely hold up better than for...

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