Industry News

According to a new report by PricewaterhouseCoopers online advertising spend for the September 2007 quarter in Australia increased 6.8% to $347.8 million - a result that pushes the total online advertising spend for 2007 to $1.4 billion, a 40% increase over 2006 figures. This surge in spending on online advertising in the three months to September will see it leap ahead of radio and magazines...

The New York Times has reported on the latest rumoured, and not so rumoured, plans from Google and Yahoo in their attempt to compete with the likes of Facebook and MySpace. The companies hope to turn their e-mail systems and personalised home page services (iGoogle and MyYahoo) into social networks. Details from Google are sketchy at best but representatives from the company have been quoted...

B&T Magazine has reported on a new deal between digital media firm Destra and social networking site MySpace that will see the launch of four branded channels on MySpace TV. Destra will provide content from its extreme sports, www.PlanetX.com.au, short films, www.Niceshorts.com.au, fashion, www.Oystermag.com, and dance music, www.ThreeDworld.com.au websites. Advertising revenue will be shared between Destra and MySpace, and content will be free to all MySpace users....

According to forecasts by research firm eMarketer, projected web advertising spend in the US for 2007 is going to exceed 21 billion dollars. This forecast comes despite the current credit crisis in the US. The report claims that whilst there will be an impact on growth over the next couple of years, budgets for online campaigns will likely hold up better than for...