Mobile Marketing

As mentioned in my previous post on mobilising businesses, Near Field Communication (NFC) is well under way to becoming more mainstream and accessible to most consumers. Google, Mastercard and Citibank have announced that they will be joining forces to create an application for the next Google Nexus S device, and future NFC enabled devices running Android. The application would provide merchants with more consumer information, allowing...

Mobile advertising is the way of the future, according to recent reports from US research companies Pew and ABI. With increasing numbers of consumers turning to mobile devices capable of full wireless connectivity, and mobile networks and web browsers becoming progressively more refined, industry analysts are predicting that a boom in mobile advertising is not far off. Studies conducted in May and June this year indicate...

Savvy store owners in the US are getting with the digital times and implementing mobile loyalty card programs for their customers. A range of new mobile apps are allowing retailers to trade in cardboard and stamps for tracking purchases directly through their customer’s cell phones. I can’t wait for this concept to pick up in Australia. Imagine a world where you don’t have spend an uncomfortable...

It has been predicted that mobile search revenue from ads could reach $4.8 Billion within the next 5 years. Juniper Research has announced that revenue could approach this mark by 2013. The report also predicts that advertisers will be drawn to local search with 40% of ad spending taking place on mobiles in the near future. The cost of accessing the internet via mobile at the...