Pay Per Click (PPC)

Back in October 2011 Google introduced the Dynamic Search Ads beta, of which E-Web Marketing was privileged to be a part.  Yesterday we learned that this feature is being rolled out globally. Great news! So What Are Dynamic Search Ads? With dynamic search ads, Google maintains an up-to-date inventory of your website using its organic web crawling technology. When a user searches for a query relevant to the inventory of...

25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and a half years later, and thousands of advertisers are now using...

Do you target a large number of location-based keywords in your PPC campaign? If so, recent changes to geo-targeting options in the US may be right up your alley when they hit our shores (watch this space). Post Code Targeting Expanded to Canada In the past it has only been possibly to target users down to a city level, however on April 5th Google announced the launch...

Google has been revamping the AdWords interface over the past several months, with the result that now all Display buying options are accessible from a single place. This change makes managing Display campaigns easier for advertisers in the one place for ease of management. With the aim of getting advertisers to invest more in Display, Google will soon be taking this a step further by introducing a...

Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted over a 2 year period across hundreds of merchant outlets, focusing on purchases generated from paid search ads. When a paid search ad was showed to a consumer, it led to a printable or mobile landing page with a unique...

As you may know, mobile search is growing, and it is growing fast. Mobile searches have quadrupled since 2010. Moreover, 50% of mobile searches lead to purchase, either online or in store. In the Australian market, 26% of smartphone users have made a purchase over their devices. More and more people are doing mobile searches for information, get directions, price comparisons, read reviews and buy online.  We...