SEO

Webmasters worldwide have been waking up* to fresh warnings from Google. These messages report that Google has detected unnatural links pointing to their websites.  The messages can be shocking, particularly to anyone whose business and livelihood depends on Google search traffic. After all, angering the great beast can mean a one-way ride to Davy Jones’ online locker, right? First Things First - DON'T PANIC! The answer, as it...

Over 54 million websites around the world use the WordPress platform, and 100,000 new WordPress sites are created every day. If you’ve had experience using WordPress, you can very easily see why it’s the most popular content management system (CMS) in the world. WordPress revolutionised the Internet by simplifying the way people designed and managed websites. When combined with scripts like Fantastico, all it takes to...

In a step toward further transparency, Google has just added a new feature to its Webmaster Tools suite called Index Status, which you can access under the Health menu. Index Status lets you find out exactly how many pages of your website are indexed in Google, amongst other things. Let's take a closer look! [caption id="attachment_11202" align="aligncenter" width="587"] Awesome new feature called Index Status! This is the Basic...

The Search Quality Highlights for May feature many changes designed to enhance the search experience for users, from increased speed in mobile autocomplete to improving the soccer search figure for the UEFA Euro 2012. We've narrowed the changes further to highlight changes that concern the online business webmaster: 1. Better application of inorganic backlinks signals. [launch codename "improv-fix", project codename "Page Quality"] Further reduction of spammy websites...

It’s been four weeks since Google released Penguin, its most significant algorithm change since Panda. Penguin has affected around 3.1% of English queries since its release on 24th April. You may be wondering how this affects your business – keep reading to find out!   What’s It All About? Unlike other Google algorithm updates, Penguin's primary focus is not improving the quality of search results for users -...

SEO has long been perceived as a natural, effective way to boost your rankings in search engines. And it still is – for the most part. Google’s algorithm is constantly changing. Some days more drastically and noticeably than others, but nevertheless, it’s ever-evolving. As a result, some business owners are finding it increasingly difficult to rank for important, relevant keywords which would drive valuable traffic to...

Penguins. They're vigilant, brave and can huddle together through some of the coldest temperatures on the planet, and now they're representing the fight between black and white (hat SEO). Google Penguin is the latest algorithm change  to crack down on aggressive web spam tactics used by black hat SEOs. These tactics include:     keyword stuffing on pages using link schemes designed to increase a site's PageRank unnatural link profile keyword focused anchor...

When Google first launched Google Plus, it was seen as the largest attempt by Google to rival Facebook in social media. Among SEO circles there was also talk of the potential for Google's own social network to drive more personalised search results, such as the launch of Search Plus Your World in January, which was seen by Inbound Marketing guru Rand Fishkin as  Google's strategy...

Since November last year,  Google's Inside Search blog has been releasing a monthly summary of changes made to improve the quality of its search results and provide transparency for webmasters. Last month proved to be a busy month of changes for the search engine giant, with 50 improvements made to its algorithm. While there is a multitude of information behind each algorithm change (watch the video in...

In Google We Trust It's no secret that Google always wants to do the right thing by users, and it shows. A recent survey found that 83% of U.S. search engine users prefer to use Google as their search engine of choice with its nearest competitor, Yahoo, closing at 6% of users. Globally, that figure amounts to over 1 billion daily searches and plenty of room...