SEO

Are you finding that your rankings on the Google results page are all over the place? Are they bouncing around like a high-energy hip-hop performer? Or leaping from place to place like a ballerina? Blame the Google team and their dancing skills. Yes, programmers can dance too. The “Google Dance”, as it’s called, is the fluctuation in position that occurs when the Google algorithm re-organises...

In this blog post, I thought I'd go over the basic FAQs that often come up around the fascinating and complex subject of Search Engine Optimisation. If you're considering engaging SEO services for your website, or giving SEO a try for yourself, these FAQs and answers will give you a great starting point for your research. So, what is SEO and how can it help my...

E-Web Marketing has always prided ourselves in delivering a great service to our clients. The world of online search is a challenging field, one that is the lifeblood of many of our clients’ businesses. Given the gravity of what we do, we asked ourselves a big question:   Is a great service good enough?    One of our company values is to “create raving fans”. Not for just our...

Many businesses gauge the success of their SEO campaigns through their keyword rankings. But is this really the best way to judge the performance of your online exposure? In the past, maybe keyword rankings were considered a good measuring stick. But fast forward to today, and keywords are only one part of the search marketing equation. So, why are you investing in SEO in the first...