Social Media Marketing

The latest comScore figures show that in the first quarter of 2010, Facebook became one of the largest display advertisers on the web. It served about 176.3 billion ads compared to Yahoo who could only serve 131.6 billion banner ads. These figures were only measured on display ads within the company website and not through external networks. According to The Wall Street Journal, By revenue, Facebook has...

28 Apr

Bargains on Social Media

Social media tools are becoming ever more popular amongst businesses throughout Australia as a way of offering special promotional deals and offers to their loyal fan base and followers. Adding this additional interactive level with customers not only continues to build on your company’s brand awareness, and improve customer satisfaction but also encourages customers to continually purchase your products or services when they may not have until...

27 Apr

Is Facebook Taking Over the Web?

Founder of Facebook, Mark Zuckerberg announced the newly developed features and products of Facebook. Most notably docs.com, which is an online document editor and viewer like Google Docs but connects directly to Facebook and uses all of the new social features. This allows users to share documents with friends on Facebook, edit them with input from friends and also find out what documents friend's have...

13 Apr

Using Social Media to Generate New Business Referrals

We all know that social media is a powerful networking medium for businesses to create and increase their online presence. Businesses that are actively involved in social media and seen as very social online are easier for people to refer. Using social media networks such as LinkedIn, Facebook and Twitter can be very advantageous for businesses to promote themselves to become more connected with their customers...

11 Feb

So Google Goes Social (Again)

Just when you thought there could be no more social networks left to invent, Google joins the social network party again. The reason is they say again is that roughly the same time last year, they made an announcement about a little project that was to become Google Wave. Then there was Google SideWiki which was another social functionality provided by the search giant. So my question...

21 Jan

Foursquare – 2010's Big Kahuna in Social Networking

Foursquare is being the dubbed ‘the biggest thing to hit social media in 2010' and is set to rock our world just like Twitter did in 2009 (safe enough to say it's the biggest thing to hit social media in 2010 because we are yet to see out our first month but things still look very promising). It grew in popularity in San Francisco, spread...

23 Nov

How to Do Social Media Right

Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. If you could sum up the latest and greatest buzzword/bandwagon for 2009 (yes, the year is almost over), it would be the whole social web movement. It is the year where Australia really began to take notice of it and ask what it is all about. Everyone was asking everyone for advice, how to...

13 Oct

Microsoft and Google Looking Into Twitter Data Mining

Recent sources have confirmed talk that both Yahoo and Google are now looking into striking up deals with Twitter. These sorts of deals are big news because if undertaken would greatly improve the versatility of the results the search engines serve. Twitters last reported monthly user volumes of 54 million that generates an excess of a billion tweets. This large amount of fresh user generated data...

29 Sep

Growth Industries In Social Media