Social Media Marketing

Reports on the official Facebook blog claim that it now serves more more than 300 million people around the world. What does this mean? To put this into context, the entire US population is just over 304 million and more than 12 times the population of Australia. Not only that, it is also collecting more revenue than it is currently spending on maintaining the site. Mark Zuckerberg said...

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Twitter is a communication platform that helps connect business and their customers. It can help a business act as an information portal to quickly up-to-date people interested in their company. It allows business to gather real time market intelligence and feedback and foster relationships between partners and customers or anyone who is interested about their work and business. As an individual user, you can Tweet...

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In the world of content, a blog is really the easiest way to add pages to your site (from an SEO perspective) whilst also adding value to your website. How you ask? If a user finds your post in the search engine results page and comes to your website as result of this - then the more informative and relative your post is to this...

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It does not matter if you are a small, medium, large or multinational organisation. The days of calling social media a fad or something your kids are wasting their time on rather than doing their homework are over. In fact I would go as far to say it is just plain bad management of the external factors that affect your business. I am also not suggesting...

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“My discomfort with marketing myself is holding me back from advancing in my career or building my business”. Larina Kase, New York Times Bestselling author of the Confident Speaker. Many people do not like the word ‘self promotion’. We can promote all our friends, family, products, co-workers and employees, but when it comes to promoting ourselves we often shy away or avoid the topic all together....

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Every business should look at the alternatives available to them in order to continually build hype and excitement about their brand. Let’s face it, with so many brands competing for the market’s limited dollar – what can your business do to get potential and current clients talking about you. One way in which this is possible, is through online contests in which you can work to get...

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As mentioned in multiple posts previously, what happens online is easily verified, and can cross over and can cross over to the offline. Potential employers now Google your name before they give you a job, however have you considered how many details your online persona uses, and whether they can be linked to your real world. Many people are members of many forums, and why not?...

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Social networking web sites like Facebook, Twitter, MySpace and Windows Live Spaces are services provided for individual internet users to meet and connect with others to share photos, videos and personal messages online. As these social networking sites grow in popularity, the risks of using them for the individual do too. All internet users are aware of spammers, hackers, people viruses, criminals and identity frauds and...

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As your customer’s in-boxes are overflowing it becomes continually harder to get your customers interested in your company’s newsletters. During a recent interview, Dave Robinson Mozy’s vice president of marketing explained how many business owners can make an email newsletter more compelling. Popick, chief executive of an e-mail and direct marketing provider for small business supports Robinsons view and explains how an email is a...

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In the world of Search, Google is undoubtedly king. However, the time may have arrived where there is a valiant competitor ready to knock Google off its perch. Intrigued? I'm talking about the new social media craze - Twitter of course. The brilliance of Twitter is that online conversations happen in real-time and so this has the opportunity to present users with a more relevant and compelling...

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