Social Media Marketing

MySpace is holding discussions with Universal Music, Sony BMG, Warner Music and EMI regarding offering music downloads to its users. The new offering will allow users to download music from inside the MySpace portal and share it on their individual contact pages for the first time legally. In the past users have had 'profile' songs that are illegally using mp3s they have uploaded themselves. MySpace is owned...

Pepsi are the latest big brand name to engage in viral/social online marketing. Instead of creating the usual channels in the likes of Facebook and MySpace, Pepsi have gone a step further and created a social portal of their very own. The creation of this portal is still in beta testing, but can be found at maxed.com.au. This move is most likely to engage the crucial demographic...

Following on from the last article I recommended for reading over on Dosh Dosh is the second in an ongoing series that aims to teach people the ins and outs of Social Media Marketing and Social Media Optimisation. Last time they talked about the importance of SMM and this article now begins to dive into what it is, how it works and the principles...

For the first post on Social Media Marketing for our blog I wanted to direct our readers to a great article on Dosh Dosh. This is one of my favourite blogs, and this particular article is a great opener to the power of Social Media Marketing in bringing in traffic and links to your site.

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

AdWeek has published an article on the findings of the 2007 "Social Shopping Study" of online consumers conducted in September by PowerReviews, a customer reviews agency in partnership with E-Tail Group.  The report found that two-thirds of those who shop online regularly almost always seek out customer reviews before making a purchase decision. Also noted is that research on a purchase is regularly conducted online...