Social Media Marketing

It's been a few months since the the first time Pinterest's exponential traffic growth started to gain media attention and prompted thousands of businesses to jump in to this new social platform. Pinterest has shown itself to be an excellent channel for raising brand awareness and even a decent channel for driving website traffic. However, it's not exactly an e-commerce dream. Pinterest is for looking at and sharing...

Since its launch in September 2011, Pinterest has become one of the fastest growing social media platforms, and it has even garnered more traffic than Google+, YouTube and LinkedIn combined. Currently more than 100 brands have active accounts. With figures like that there's no denying Pinterest has taken off, but it shouldn’t be assumed that Pinterest is right for every business and brand. First, let’s take a...

When Facebook first released its Timeline layout in late 2011, people had mixed reactions, particularly with regard to its usability.  However, several studies have claimed that the Facebook Timeline is a great tool for building a business’ brand as it emphasises more interesting content and is more interactive than previous Facebook layouts. A recent report released by Simple Usability has been able to identify exactly...

What if I told you that you’re wasting your precious time on half the social media platforms you’re currently using? While social media has become one of the biggest touch-points between brands and their customers, far too often you find companies jumping head-first into the social pool, only to realise they had no idea just how deep it actually was. As any lifeguard will tell...

Since 2010, social media has been having a huge impact with how people find information online. We began realising that in many cases, it's better to ask for recommendations from friends and family through social networks like Facebook instead of going straight to search engines. After all, we know the people in our social networks, but we don't know the authors of most of the...

Have you invested time and resources into social media only to find out that your sales have not shown any improvement? Perhaps you're looking at your social tracking data and are unable to correlate your Facebook likes to money through the door? Whatever the case, here's why it's time to focus less on social media data and more on how to get social media growing...

In case you haven't heard, the Facebook Timeline is becoming mandatory for all business Pages by the end of this month. The Timeline layout puts stronger emphasis on personalisation via the Milestones feature, and encourages businesses to make their pages more engaging through posting visually rich content. Let's look at some of the major differences between the traditional Facebook layout and the Timeline layout, so you'll...

Social media for business can be a dangerous beast - or bird, if you're partial to Twitter. Just look at some of the epic fails of companies that have mishandled a social media campaign ...