Social Media Marketing

I got a happy little surprise today when I signed into my Google Account to do some pre-August finance calculations. Google had actually changed their logo just for me! [caption id="attachment_4227" align="aligncenter" width="572" caption="It's what I've always wanted!"][/caption] While this may seem like nothing more than a simple gesture from the search engine juggernaut, to me it’s a testament to the power of their systems and the...

When Google+ launched, there was a lot of buzz about how it might affect the Google search results, SEO and PPC. Now that Google+ has been around for a few weeks, let's have a look at how things are going. Like Facebook, the primary value of Google+ as a marketing tool is that it collects information from users. The sort of information that will assist the search engine giant in delivering results...

Further to the Google+ Project, +1 metrics for websites can now be measured in Google Webmaster Tools and Google Analytics, showing traffic originating from +1 buttons. Within the +1 metrics tab in Webmaster Tools, you will be able to see: Search Impact Report Just like with search traffic, this let's you see exactly how the +1 has an effect on the website. It will display the number of...

Google have been quite busy in the past few days with the launch of two major projects: Google+ What Do You Love? Google+ Google+ is a conglomerate of different aspects of everyday life that you can view and interact with on the internet. The tag line from Google themselves is real life sharing, rethought for the web. The project itself is not perfect by all means and it has been...

Google has officially rolled out the +1 buttons across the whole web after the initial launch back in March. You can begin to integrate the +1 buttons on your website by simply inserting a piece of code from Google's Webmaster page. The idea behind the +1 button is to allow friends, contacts and the rest of the world to be able to recommend a funky new...

Interesting news from the world of search last week when Google announced it's acquisition of PostRank. For those who don't know PostRank, it is a service in the social analytics space that measures and tracks social media posts. This service allows users to get real-time data on trending hot topics, specific personal posts, and popular conversations on the web. Some possible theories on how Google can use...