Social Media Marketing

Beta testing has begun for a new Facebook feature, Facebook Questions, which allows users to ask and answer questions via the social media network. The Questions product is strongly reminiscent of Yahoo! Answers, whererin users exchange questions and answers by posting to message boards. Currently only 1% of Facebook users are able to access the testing version of Questions, with Facebook planning an eventual universal implementation of...

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Facebook's casual attitude toward its users' privacy is not recent news. However, security specialist Ron Bowes has shown just how shockingly easy it is to snap up user information from Facebook. Bowes has set up a website after crawling through the Facebook online directory. The open access directory lists all the users who have their profile security preferences set to public. Facebook enacted a universal privacy...

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Social media has its place in every online marketing campaign. However, how you use it to its best effect for generating returns for your business, or for giving value to your customers, will be very different from business to business. I work with many different types of businesses and entrepreneurs, and there is no one single strategy that will suit them all. The type of social...

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Social media and iPhone apps have arrived on the Australian and New Zealand slopes this winter, providing the skiing and boarding enthusiast options to track the ‘air time’ from a jump, or the newbie skier or boarder to track their way around the mountain if lost on a run. Snow resorts such as Perisher, Falls Creek and Mount Bulla have launched mini sites,  iPhone apps, e-news subscriptions...

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Buzz at the moment is on how Amazon has thrown its hat into the social networking arena with the online shopping giant's recent acquisition of patent for a ‘social networking system'.  How Amazon plans to use the patent is The Question. Its social network patent was approved by the United States Patent and Trademark Office last Tuesday, meaning that Amazon may be planning to offer similar...

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A new social media company Syncapse has released a report on their research on the true value of a Facebook fan, by asking 4,000 social media fans of top brands such as Coca Cola, Red Bull, McDonald's and PlayStation. The objective of the report was to try and put a monetary figure on the value of a Facebook Fan. In summary, the main points found: An average...

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Yahoo Inc is currently undergoing a revamp to its layout in an its attempt to establish itself as a social network hub. With Yahoo Inc partnering up with Facebook in December 09, personal updates from the social network, known as their ‘news feed’, will be available throughout the Yahoo’s website in the coming days. The new interface will only require a simple click of a link by Yahoo...

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The competition for social media supremacy online is heating up between Google and Facebook, as both are realising the potential long term revenue stream of that market. The Basics Google created Google Friend Connect to allow people to become a member of a network. But the benefits of using this service were not as clear cut. Then came Google Buzz, which again was integrated with Gmail but...

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A new search engine known as ‘Openbook’ has come about on the World Wide Web, collecting data from Facebook users which have been made public. It collates Facebook information, focusing on status updates, and allows it to be searchable on the Openbook site. Users of this new search tool can type in a certain keyword or phrase, such as “hate my boss” in the ‘Search Facebook...

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