Social Media Marketing

Facebook's casual attitude toward its users' privacy is not recent news. However, security specialist Ron Bowes has shown just how shockingly easy it is to snap up user information from Facebook. Bowes has set up a website after crawling through the Facebook online directory. The open access directory lists all the users who have their profile security preferences set to public. Facebook enacted a universal privacy...

15 Jul

Social Media Starter Kit

Social media has its place in every online marketing campaign. However, how you use it to its best effect for generating returns for your business, or for giving value to your customers, will be very different from business to business. I work with many different types of businesses and entrepreneurs, and there is no one single strategy that will suit them all. The type of social...

06 Jul

Snow Goes Social Media

Social media and iPhone apps have arrived on the Australian and New Zealand slopes this winter, providing the skiing and boarding enthusiast options to track the ‘air time’ from a jump, or the newbie skier or boarder to track their way around the mountain if lost on a run. Snow resorts such as Perisher, Falls Creek and Mount Bulla have launched mini sites, iPhone apps, e-news subscriptions...

23 Jun

BP Use PR Power to Save the Environment, Own Image

Apparently there was an oil spill in the Gulf of Mexico little while ago. A big one. Admittedly, I’m a little out of touch with current events, unless of course they relate to search engine marketing. Which is how I came to hear rumours of this alleged oil spill – according to articles on online marketing sites, BP caused a massive environmental disaster on May 19...

21 Jun

Amazon Sets Sights on Social Networking

Buzz at the moment is on how Amazon has thrown its hat into the social networking arena with the online shopping giant's recent acquisition of patent for a ‘social networking system'. How Amazon plans to use the patent is The Question. Its social network patent was approved by the United States Patent and Trademark Office last Tuesday, meaning that Amazon may be planning to offer similar...

21 Jun

The Value of a Facebook Fan

A new social media company Syncapse has released a report on their research on the true value of a Facebook fan, by asking 4,000 social media fans of top brands such as Coca Cola, Red Bull, McDonald's and PlayStation. The objective of the report was to try and put a monetary figure on the value of a Facebook Fan. In summary, the main points found: An average...

08 Jun

Yahoo Inc Incorporating Social Media

Yahoo Inc is currently undergoing a revamp to its layout in an its attempt to establish itself as a social network hub. With Yahoo Inc partnering up with Facebook in December 09, personal updates from the social network, known as their ‘news feed’, will be available throughout the Yahoo’s website in the coming days. The new interface will only require a simple click of a link by Yahoo...

02 Jun

Google takes on Facebook: Who will be your default?

The competition for social media supremacy online is heating up between Google and Facebook, as both are realising the potential long term revenue stream of that market. The Basics Google created Google Friend Connect to allow people to become a member of a network. But the benefits of using this service were not as clear cut. Then came Google Buzz, which again was integrated with Gmail but...

02 Jun

New Search Engine Tool Puts The Heat on Facebook Privacy Settings