Spit Roast Catering Case Study

With the help of E-Web Marketing’s PPC management, Spit Roast Catering increased online enquiries by 336%!




The Goals

  • To increase online enquiries
  • Reduce cost per conversion to below $50


The Solutions

  • PPC campaign management & optimisation
  • Ad testing
  • Bidding optimisation


The Results

  • 72% increase in traffic (clicks)
  • 336 increase in conversions
  • 37% decrease in cost per conversion


About Spit Roast Catering

Spit Roast Catering (WA) provides indoor and outdoor catering solutions for all occasions, including freshly prepared meals and party supplies.

Spit Roast Catering’s Situation

Since November 2008, Spit Roast Catering (WA) partnered with E-Web Marketing with the desire of managing their Pay Per Click campaign. The primary goal of John Byrne, owner of the business, was to generate online leads through spitroastcatering.com.au/wa while restricting the cost per conversion to a maximum of $50.

Our Solution

A PPC campaign fully managed by E-Web Marketing. As part of the campaign management, we performed:

  • Consistent campaign optimisation
  • Ad testing and bidding optimisation to reduce the cost per conversion


The Results

During the 1.5 year relationship, the Pay Per Click campaign showed great improvements in terms leads generated and the cost per lead. In the first month of E-Web Marketing’s campaign management (December 2008), Spit Roast Catering (WA) received 673 clicks and 11 conversions.

Over the course of the year, the paid search team reached the objective of reducing the Cost Per Conversion to less than $50 in March 2010, a 37% decrease from the start of the campaign. In addition, the campaign was receiving over 1150 clicks and 48 qualified conversions, quadrupling the first months result – an overall increase of 336%.

We are really pleased with the service at E-Web Marketing. The leads received from our website have more than quadrupled since we first started. This suggests that they don’t just set and forget but continuously work towards achieving our objectives, even after 1.5 years. We set an objective of keeping the cost per conversion to a maximum of $50 and E-Web Marketing achieved it lately. It was a tough ask in a competitive industry where the Average cost per click is close to $2, however it just goes to show that E-Web Marketing are the specialists when it comes to online advertising…

– John Byrne, Owner, Spit Roast Catering (WA)