Sports Master Athletics International Case Study

How E-Web Marketing helped SMAI to increase their ecommerce conversions by 66%!




The Goals

  • To increase online enquiries


The Solutions

  • PPC Management
  • Keyword Research
  • Bid Strategy
  • Ad Testing


The Results

  • 66% increase in conversions
  • 44% increase in the click through rate (CTR)
  • 15% decrease in the cost per click (CPC)


About Sports Master Athletics International

Sports Master Athletics International (SMAI) is an Australian company that manufactures sports items. Founded in Wollongong, Australia, the company has since expanded globally with companies set up in South East Asia. Today, it manufactures and supplies over 2000 sporting items worldwide and is the official manufacturer for some of the world’s largest martial arts organisations.

Sports Master Athletics International’s Situation

Sportsmaster Athletic International Pty Ltd partnered with E-Web Marketing to manage their Pay Per Click campaign in June 2010. The primary goal of Lee Alenaddaf, Director of International Sales, was to generate more enquiries at a lower cost through their ecommerce site,

Our Solution

E-Web Marketing provided a fully managed Pay Per Click campaign that included:

  • Consistent campaign and bid strategy optimisation to improve the cost per click (CPC).
  • Keyword research to qualify incoming traffic.
  • Campaign analysis for easy to understand reporting.
  • Ad testing to improve the click through rate (CTR) and quality score.


The Results

In the first three months, E-Web helped SMAI to increase their monthly enquiries from 30 to 50, as well as vast improvements in terms of the amount of conversions generated and the cost per conversions. In the first month of the campaign 30 conversions were generated at a cost of $66.06 each. Through professional PPC management, we helped increase the number of conversions by 66% and lowered the cost per conversion by 39%. In the third month of the campaign 50 conversions were achieved at a cost per conversion of $40.50.

“I am very happy with the results I have been achieving through the services E-Web Marketing provide for my business. I would highly recommend them to anyone looking to increase their internet presence, increase their rankings and gain real and sustainable results.

– Lee Alenaddaf, Director of International Sales, SMAI

Visit the SMAI Website