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cool tools Tag

22 Jul

Google Search Feature: Reading Level

by E-Web Marketing
in SEO
Comments

Google recently moved the powerful search feature Reading Level from the Advanced Search section to the Sidebar, making it more accessible to users. So what is it, exactly? Reading Level allows you to break down the search results for a particular search query into three categories: Basic, Intermediate and Advanced. It also shows you the percentage of results that are allocated to each category.  From here, you're able to drill down further by clicking on...

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21 Jun

New Google AdWords Feature – Embedded Sitelinks

by E-Web Marketing
in Pay Per Click (PPC)
Comments

Google have released a new feature within AdWords. Embedded sitelinks link portions of your text ads to different pages on your website. As you can see in the above picture, the new feature will appear as hyperlinks in the text of your ad. Google says the advantage of embedded sitelinks to you as an advertiser is that it will encourage more users to click on your ad. For users, they'll...

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25 May

What Runs Where for PPC?

by E-Web Marketing
in Pay Per Click (PPC)
Comments

Have you ever wanted to know what your competitors were up to on the internet? With traditional marketing, it's a lot easier to see and hear what your competitors are doing - just keep an eye on the television and magazines. With online however, there are hundreds of mediums that marketers are using, making it a highly involved task to accurately track everything going on in your industry. What Runs Where? The...

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20 May

Release of AdWords Editor Version 9.0

by E-Web Marketing
in Pay Per Click (PPC)
Comments

Earlier this month, AdWords Editor Version 9.0 was released. AdWords Editor is a tool that allows you to manage your PPC campaign more effectively via free-to-download desktop software. Version 9.0 has made improvements to some existing functionalities as well as adding in new features. Full support for Ad Sitelinks The new version allows you to manage sitelinks via download/upload to your account: making edits, checking changes and importing/exporting. Improved and...

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17 May

The New Google Analytics: Page Load Time with Site Speed Analytics Report

by E-Web Marketing
in Analytics
Comments

Google have continued to roll out amazing updated reports and aspects of their latest version of Google Analytics, now released to all users (as an optional). I have been following these developments closely and am bringing you the most recent updates about these exciting new features. The latest update from Google informs us that we now have the ability to measure page load speed time and also...

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04 May

The New Google Analytics: Multi-Channel Funnels

by E-Web Marketing
in Analytics
Comments

As part of the beta phase of the new and improved Google Analytics, there has been a release of some very tasty and sexy new features that I am excited to tell you about. The latest update released mid-April has unveiled 5 new reports in the brand spanking new muliti-channel funnels section which includes: 1. Overview; 2. Assisted conversions; 3. Top conversion parths; 4. Path length; 5. Time lag reports. Would...

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08 Apr

Color – The Next Generation Location Based Photo Sharing App

by E-Web Marketing
in Social Media Marketing
Comments

Over the past few years there has been a gigantic surge in social media - mainly text-based. Then it was social media coupled with checking-in, which was still text-based but with the novelty of locations. Now we are seeing an influx in the number of photo-sharing applications due mainly to the higher quality of cameras that consumers are now holding in their hands. What is...

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05 Apr

The New Google Analytics: An Update

by E-Web Marketing
in Analytics
Comments

A quick update here for all our readers who have not been keeping up with all the exciting new changes happening with Google Analytics currently. Google unveiled on March 17th at the Google Analytics User Conference in San Francisco some exciting information. A new version of Google Analytics is currently in beta testing with a limited number of select users! Google's vision for the new version is...

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14 Mar

Online Web Strategy in 2011

by E-Web Marketing
in Industry News
Comments

Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google's own Matt Cutts. I hope you find it valuable as well - check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on in 2011. Cutts responded with 4 points, 3 of which I...

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11 Mar

Mobile Devices, Mobile Apps – Mobilise My Business?

by E-Web Marketing
in Mobile Marketing
Comments

Smart phones these days play a pivotal role in our everyday lives, regardless of who we are or what we do. Do you operate a business from home? Wait, WiMo7 should get that spread sheet or word document open. Checking management emails? Thank you BlackBerry. Searching for the nearest restaurant and need directions? Google Android will give you recommendations as well as step by step...

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