ecommerce Tag

One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate optimisation, or simply don't believe that the content and presentation...

27 Oct

Mobile Online Shopping is Rising – Where Are You Positioned?

in Mobile Marketing

In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read on the subject came from Power Retail, which shared that 66% of...

22 Jun

Conversion Rate Optimisation: Putting It All Together

What makes a good landing page? This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five step guide to making an awesome, high converting homepage! Step 1: Welcome Use...

15 Jun

Grease Up Your Shopping Cart

It's 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn't, you log in to your Google Analytics. You see that you've attracted visitors to your website (thanks to your SEO firm), you've built trust, convinced the visitor with great content, used some sneaky calls to action and finally...

02 Jun

Does Conversion Rate Optimisation Really Work?

Conversion Rate Optimisation - you change the colour of a button, reword a phrase and jiggle around a few elements on your website. That can't possibly work, can it? It must be a load of bollocks, those changes are so simple, small and downright BASIC that they can't possibly make a difference on your bottom line. Right? RIGHT?!?!! Err, no. You see, I too was once a...

23 May

Is Your Site Trustworthy?

You're a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You're an all-round good human being, but the online fish don't seem to be biting as much as they should. Well, if you have a product or service that people (should) want at a reasonable price, the problem could be that your site isn't...

10 May

Google Shopping

in Industry News

More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping - What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to compare prices, and also find a retailer where you can make the purchase from. Why...

21 Apr

Get Excited: Product Extensions to be released in Australia – A must have for e-commerce retailers

in Pay Per Click (PPC)