google Tag

In the past, a good strategy for online businesses was to buy a keyword rich domain name instead of brand names because this would help in ranking for that particular keyword. As a result of the recent Panda algorithm changes, many 'keyword rich' domains that were previously ranking for competitive terms, were no longer dominating on search engine result pages. A lot of these websites provided...

Google Instant Search has generated many comments and questions from users since it was introduced last year.  Some long-time Google users complained that it was an unwelcome and confusing change, while others reported finding Instant as a very useful and more efficient means of searching for the results they wanted. However, there is a fundamental question that many reading this may still be pondering: What is Google Instant Search? Superficially, this is...

SEO consultants dogmatically preach the importance of websites having unique content. With another major update on Google's search algorithm, it has again been shown that this approach is both effective and necessary. Known as the Panda algorithm, the latest Google algorithm update is intended to take out "content farms", that is, websites that have huge amounts of low quality or shallow content. Content farms characteristically mass-produce content that...

The importance of meta description tags in SEO has diminished over the last few years. Once an indispensible part of search engine optimisation strategy, the short blurb used to describe a website in the SERPs (search engine results pages) has purportedly been ignored by Google as a ranking factor for some time. There is ongoing debate in the SEO community about how true this is,...