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01 Dec

How Realistic Can Google Earth Get?

by E-Web Marketing
in Industry News
Comments

You can now explore places for your next holiday, or re-visit your childhood home more realistically with the new Google Earth. Google Earth 6 has become more realistic, with an integrated street view experience and 3D trees. You can now fly from outer space, into cities and streets, and even land on your own roof top. Google Earth has never been more exciting!  Another update is the ability...

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24 Nov

Google Insights for Search: A Useful Tool

by E-Web Marketing
in Industry News
Comments

Google has a myriad of useful tools and services to help us research, measure, track and analyse various aspects for our SEO and PPC campaigns. Google Insights for Search is a great resource to find out what search terms people are searching for, where they are searching from, and when they entered a particular search query. It is great to gauge future trends for specific search terms. Insights...

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24 Nov

SEO Analysis of Google.com.au and Dogpile.com

by E-Web Marketing
in SEO
Comments

Those of you with a keen eye for SEO would have noticed that querying the keyword "search engine" in Google provides some surprising results. (Click to Enlarge) Dogpile, Bing and Wikipedia all outrank Google for "search engine", on the basis of Google's own algorithm! The question is why? One popular theory is that Google does not want to appear biased towards itself, and has thus given itself a...

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23 Nov

Google with Hotpot

by E-Web Marketing
in Local Search
Comments

Choices, choices, choices. People are overwhelmed with endless choices when deciding where to go, shop or eat. It is always exciting to discover new places, but where do we go for good advice? Google Places with Hotpot (must be signed into your Google account to access) has been introduced to make these decisions so much easier. According to Google, Hotpot is "a local recommendation engine powered by...

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19 Nov

The Lowdown on Google and Flash

by E-Web Marketing
in SEO
Comments

Flash websites that have been designed with no static content have always been difficult to rank in search engines. Especially when you are trying to target keywords that are many and competitive. Google collaborated with Adobe two years ago to improve their capabilities for indexing content written in Flash code. Last year Google added an external resource loading to their indexing capabilities, meaning that when a Flash...

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18 Nov

Google is Keeping SMEs (YOU!) On Their Feet

by E-Web Marketing
in SEO
Comments

In the past 2 months Google has made significant changes to their search engine which will alter the way your page ranks and how users will interact. There are a multitude of articles on these changes and it may be a bit over whelming. What you want to know is, “How will it affect MY business?” Google Instant What Is It? – This feature is visible as...

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15 Nov

Google Preview Not a Flash in the Pan

by E-Web Marketing
in Industry News
Comments

Google has recently confirmed that it's going to be working on fixing it's new preview feature.  If you haven't seen this new feature yet, the screenshot of Adobe's homepage below shows how this new feature affects listing in the SERPs (Search Engine Results Page). [caption id="attachment_2653" align="alignnone" width="300" caption="Google preview on Adobe.com"][/caption] In this scenario, the preview works fine, however when this feature is used on sites...

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12 Nov

Google Got Pranks

by E-Web Marketing
in Industry News
Comments

For all that the world's largest search engine is an insane billion-dollar revenue-generating beast that will likely be humanity's sentient machine overlord in the near future (hopefully not my lifetime), it is nice to see that the people still claiming to run the show have a healthy sense of humour. Check out three of my personal favourite "what the?" moments from our human allies at Google...

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12 Nov

Your Keywords and Webmaster Tools

by E-Web Marketing
in SEO
Comments

People often wonder, "Why doesn't my site rank for keyword x". Well, the answer often lies within Google's own Webmaster Tools. Here we'll show how you can use Webmaster Tools to identify keyword related ranking problems. Here we take a look at a site that ranks quite well for some specific terms but not others. Using Webmaster Tools we'll identify why Google views certain keywords like "wedding...

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11 Nov

Google Preview Makes Search Quicker

by E-Web Marketing
in Industry News
Comments

Google Search is constantly evolving and one of the new features you may have noticed is called "Instant Previews". The whole idea behind this concept is to provide users with an instant snapshot of what the whole website looks like. All you have to do is hover over the magnifying glass icon next to the title of the search result and a preview pops up. According...

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