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Now that I feel link building has been substantially (not including the advanced strategies of course but enough to fill up a blog post series), it is time to look at what makes good on page SEO.  On page SEO is very important and is perhaps the easiest aspect of an SEO campaign to get to a satisfactory level.  I will go through the top 5 items...

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Continuing on from last week's article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the visitors coming through the pages are looking for a wide...

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After reviewing my last few blog posts, I have realised that I neglected to mention a few more of the most the important factors of successful link building.  By far the most crucial element when linking from another website is the anchor text - the (usually blue, usually underlined) text that a user actually clicks on to reach your website. For SEO purposes, having a link...

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Welcome to the third and possibly final chapter of my educational link building series. If you have read the first two posts, you might have come to the conclusion that many of these techniques are relatively simple. The final points that I want to make are slightly more advanced, and ultimately more time consuming, but at the end of the day they will also be...

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One of the key components of Google Places is the ability to add reviews to business listings. It allows people who have had dealings with the business in the past to add their two cents worth, negative or positive, in order to show new customers what kind of company they will be dealing with. Naturally, this freedom concerns the business in question; the reviews they receive could...

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Besides this very informative and well-written blog post on Google Analytics, you can find many resources on and offline that will give you the education you need to understand your web analytics data. For the majority of you reading this post, I would imagine you are hard working business professionals who want to have a firm grasp of the basics so that you can understand...

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I’m back again to guide you through the wonderful world or link building! To quickly recap what was said last week: Industry related links are better than non-industry related links. Directories aren’t as good as they were, but still vital in any link building campaign. Forums are a good source of links, but you need to remember to act like a consumer. There are still a number of places...

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Your beloved SEO company has done their job and optimised your site completely. Your rankings and traffic are steadily rising. More people are being exposed  to your business than ever before. You should be rolling in money, completely flat-tack dealing with enquiries and bugging your suppliers for more stock. But you're not. You're stumped. The site is pretty, it's got a great fold and the colours are...

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