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As an SEO consultant I know the importance of links, but what are they and what is the best way to go about getting more?  This is an age old question in the SEO industry with many different opinions and views.  Unfortunately some are more right than others.  In this post I will refer to only external links, and leave internal linking structure for later discussion.  This is...

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I don't know if you have noticed this, but throughout 2010 there was a steady rise in location based applications appearing in social circles. The first time I heard about FourSquare was through a friend who had checked-in to a cafe near her work place and it appeared in my news feed on Facebook. Not once, but almost daily. “What in the world is FourSquare?”...

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Domain and URL Structure - SEO Module #2 Rand Fishkin of SEOMoz created the below image some time ago. In my experience it is still very valid and is a reasonable model to follow.  Today I will be showing you the best domain and URL structures for SEO.  To kick this bad boy off, the definitions of URL structure and Domain structure are: Domain Structure: The hierarchical placement of...

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Think back to the most helpful sales person that you ever bought anything off. Chances are they were confident without being loud, understanding without being submissive, and warm without being irritating. The most pleasant customer service experiences you have had were probably different based on the context you were in - the friendly electronics salesperson would be very different from the basrista at the funky...

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Earlier this week I was provided with the opportunity to learn from one of the leading professionals in the field of Social Media Marketing, Dan Zarrella – author of the book “The Social Media Marketing Book” – through a webinar session. When great opportunities like this come by you need to jump on it, and that I did, registering for the event in the blink...

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In a recent post I covered the first part of "Introduction to Search Engine Optimisation", a brief rundown of the 4 basic categories which search engines consider when calculating a ranking. Content Links Age Pages In Part 2, I will cover the recent changes in Google's algorithm, how to use this knowledge effectively, and the difference between text and images from an SEO perspective. Google Caffeine, Google Updates, and Google Instant These 3 changes or...

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You know the old saying, first impressions count? It's one of those sayings that was doomed to die and wither into a cliche - until the internet came along. Now, more than any time since people realized how bad the mullet looks, first impressions count. The first impression your website makes can define how well your business does online. In the course of an average day...

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In the E-Web spirit of bringing happiness, success and fun to everyone we encounter, I have developed a number of SEO modules for helping clients understand basic through to more advanced SEO techniques and strategies.  Although not in as much detail, I will be releasing these to everyone via the E-Web Marketing online blog! The modules range from simple to complex. Some explain what search engines look at and the basic...

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Intelligence is a feature of Google Analytics of which not many people are aware. The majority of my clients are used to checking on the standard and more common reporting metrics and more often than not, do not have the time to dig deeper into their website’s analytics to discover the gold buried within. This post is to inform you, the busy professional, about the...

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This is a very how long is a piece of string type of question, but a question that is: a) Very important to any business that has a location b) Very important for SEO agencies to understand c) Generally very interesting Similar to traditional SEO, a number of factors come into play. Some factors more important than others, so unless you are experienced in the field it is best to test 1 method,...

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