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‘Conversion, conversion, conversion’ is to online marketing what ‘location, location, location’ is to property investment. It is an element of a campaign that can never be ignored and always be improved upon. To have an effective conversion rate optimisation strategy, logically, you need to start with the basics that are tried and tested. Focus initially on getting your foundation right with what is known to work, then...

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People often wonder, "Why doesn't my site rank for keyword x". Well, the answer often lies within Google's own Webmaster Tools. Here we'll show how you can use Webmaster Tools to identify keyword related ranking problems. Here we take a look at a site that ranks quite well for some specific terms but not others. Using Webmaster Tools we'll identify why Google views certain keywords like "wedding...

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Time poor? Want to help your SEO company rank your website high in search engines? If you answered yes to both of the above questions, I believe I have a solution! If you see that your website is cached on the 2nd of the month, and that Google returns to recache it again on the 12th, then the caching cycle of the website is 10 days. Google does...

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1. If I have multiple contact forms on different pages, do I need a separate thank you page for each one? It is dependent on the goal. In most cases it is not necessary if there is the same contact form on every page. You do not need a separate thank you page for different contact forms. If you have a form on the /contact.php page and the...

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Social media has its place in every online marketing campaign. However, how you use it to its best effect for generating returns for your business, or for giving value to your customers, will be very different from business to business. I work with many different types of businesses and entrepreneurs, and there is no one single strategy that will suit them all. The type of social...

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An issue that many e-commerce site owners run into is a low sales conversion rate. People are wary of parting with their money even when they can see you face to face. The psychological reluctance to buy can often be exacerbated by the more impersonal medium of the Internet. At E-Web we see a lot of e-commerce sites, both of our clients and their competitors. There...

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Ergonomics has been described as a science and is now a lucrative selling point for most office suppliers and computer manufactures, but what is it? How can the strain put on our bodies from the day to day office work environment be reduced? Ergonomics is the design and manufacture of equipment to suit the worker.  Years ago equipment was produced, and our bodies adjusted to it. ...

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We have all heard of post traumatic stress disorder, road rage, and clinical depression. What most people haven’t heard of is closer than you think, and something that potentially has effected or will affect us within the week’s end? No, it is not World War 3 or WMDs it's cause and cure are much closer to home. It is called Computer Stress Syndrome (CSS)… It is well...

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We all know that social media is a powerful networking medium for businesses to create and increase their online presence. Businesses that are actively involved in social media and seen as very social online are easier for people to refer. Using social media networks such as LinkedIn, Facebook and Twitter can be very advantageous for businesses to promote themselves to become more connected with their customers...

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