microsoft Tag

Microsoft are in the process of launching a new online advertisment-tracking program that allows for the monitoring of the customers last click before a purchase, along with a number of other clicks that may have lead to that purchase decision, a term they have coined 'Engagement Mapping'. The idea of this new program, is to allow for more detail about users' e-commerce habbits. Microsoft hopes this...

The New York Times reports that, earlier this week, Microsoft made a $1.2 Billion bid for Fast Search and Transfer, a search software company based in Oslo Norway. The company is not a competitor in the consumer search market at present, but rather they are specialist in the search technology used inside companies and government agencies to cull information from documents, databases and software...

An article on Reuters.com has suggested that Microsoft is preparing a strategy for the next three to five years with the ultimate goal of having a 40% market share of Web search, page views, percentage of time on the Internet and percentage of advertising dollars. Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to...