pubcon Tag

The highlight of PubCon day 3 for me was learning about neuromarketing from Roger Dooley, a renowned expert on the subject. Just what is neuromarketing, you may be asking? According to Wikipedia: Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. It sounds a bit technical when you put it that way, so let's break down neuromarketing by looking...

Today I have the privilege of writing from PubCon, one of the online marketing world's most respected conferences, held in Las Vegas. Here's what's been happening so far. Day 1 kicked off with a keynote from Robert Cialdini,  a psychologist and author of books such as"Power of Persuasion" and "Persuasion Selling". His presentation got a standing ovation. I will share with you  today his 7 principals...