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I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

28 Oct

9 Ways B2Bs Can Profit From Social Media

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I've put together this list of 9 ways that B2B companies can use...

04 Apr

Social Media and Public Holidays – to Tweet, or Not to Tweet?

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door on the internet, and certainly not on social media networking sites...

23 Mar

How Marketing Has Changed

in Industry News

Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that 98% of consumers use an online search engine when they are...

17 Dec

Use Social Media to Attract Attention!

Have you ever walked along the street and come across a crowd of people standing in a circle facing the centre? What is causing all this commotion? Who or what are they watching? Why are there more and more people joining this circle? If you answered yes to 2 of the above questions then you will understand that it human nature to be curious and it...

06 Oct

Twitter Turns On Promoted Accounts

First came Promoted Tweets, in which companies could pay to promote their brand in the news feed of Twitter account holders. Now Twitter has taken their experimentation with third party advertising up a notch with the introduction of Promoted Accounts. Here’s how it works: A Twitter account holder may be presented with a suggestion to follow the profile of a paying advertiser via the “Who to...

27 Sep

Social Media Tracking Success

I have been reading a bit lately on how to track the progress of social media activities. There are a variety of different approaches that exist and different methods might be required for different campaigns. However, I have attempted to put together a simplified breakdown that the social media beginner will be able to understand and implement to their advantage. Here are some simple steps to...

23 Jun

BP Use PR Power to Save the Environment, Own Image

Apparently there was an oil spill in the Gulf of Mexico little while ago. A big one. Admittedly, I’m a little out of touch with current events, unless of course they relate to search engine marketing. Which is how I came to hear rumours of this alleged oil spill – according to articles on online marketing sites, BP caused a massive environmental disaster on May 19...

24 May

Twitter and the Estranged Spiritual Leader