This time last Friday I was at the Hilton Hotel in Sydney; getting ready to see what Yahoo! Search Marketing and ninemsn had for us in their "Get better Bing for your buck" event. I didn't have any big expectations because we all know the uphill battle for Yahoo & MSN to compete against the search engine giant Google. We heard from presenters: * Alex Parsons,...
Read MoreWhy do you use search engines? I know myself I use them for many things, but for the vast majority they are great for research. If I was looking for a review of a movie or latest news or information, I already have a bank of my favourite websites that I monitor via RSS feeds. But when I need something new or have to research...
Read MoreIn another attempt to claw back market share (have they thought about updating their algorithm to deliver decent search results for a change? I digress...
Read MoreOne week into her new job as CEO of Yahoo!, Carol Bartz has put a freeze on all salries at the company, Computerworld Reports. "Based on the current economic environment and our focus on keeping costs in line with revenues, we have decided that providing annual salary increases would not be in the best interests of the company or our shareholders," said Kim Rubey, a Yahoo...
Read MoreTechCrunch has reported on yet another attempt on Yahoo is in the works - this time by a group of Silicon Valley executives that would be funded largely by Microsoft's money anyhow. Under the terms of the proposed deal, the investment group would make a takeover bid for Yahoo at a relatively low premium of around 20% to its current price of around $13 per share,...
Read MoreA few days ago we posted news that Yahoo! was going to be axing 10% of their global workforce. In an update to that news we read this afternoon that Yahoo!7, the joint venture of Yahoo! and channel 7 will be laying off 10% of their own staff effective immediately. The move will see up to 20 Yahooers hitting the job market. Yahoo's global workforce...
Read MoreWhen someone says “geo-targeting”, we think of targeting a region and having your product/service being advertised for the searches in that area only. In turn, limiting your focus area to fewer clicks to more qualified users. But Yahoo! Search Marketing has implemented a new feature that will bring more traffic to your site.
Previously when you wanted to target United States, you had to either select the entire market – both the U.S. and Canada – or individually select each of the 50 states. Now you have the ability to pinpoint your market!
… some advertisers need even more focus, especially in more populous regions. Yahoo! now lets you zoom in on targeted cities and, in a beta feature, ZIP codes as well.
TechCrunch today has got their hands on a letter that Jerry Yang has shot out to all "yahoos" briefing them on the plan of action, including layoffs, after the announcement that 3rd Quarter earnings were pretty much flat, having only grown 1% to US$1.79 billion. The email, written in all lower case (perhaps strategically), makes reference to the current economic downturn and informs all employees that...
Read MoreYahoo is intending to streamline how digital ads are bought and placed across the Web with the launch of their new advertising platform; APT. It's been under development for the last 2 years and details of the platform can be found at the official website. APT aims to link Web site owners, advertisers and the agencies between them who sell ads. It's an automated platform that...
Read MoreIt's been around a year since Yahoo! implemented advanced searches for music. When searching for an artist, the results displayed will feature photos, videos, samples and even the official website. After the success of this service, they have decided to roll out new features which will enhance a music lover's search experiences. The new features mean that you will be able to play up to 25...
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