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10 Feb

YouTube Optimisation For Beginners

by E-Web Marketing
in Video Marketing
Comments

Before we get started learning about YouTube video optimisation, let's make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per minute. With numbers like that, it's natural to want a...

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13 Jan

Socialnomics 101

by E-Web Marketing
in Social Media Marketing
Comments

“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At its core, Socialnomics is social media’s undeniable ability to create and...

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27 Dec

60 Seconds Online: What Your Business Needs to Know

by E-Web Marketing
in Social Media Marketing
Comments

I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

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04 Oct

Google AdWords for Video to Hit YouTube

by E-Web Marketing
in Video Marketing
Comments

Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one campaign from a selection of video assets and pay only for...

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04 Aug

3 Ways to Optimise Your YouTube Videos

by E-Web Marketing
in Video Marketing
Comments

Hello, and welcome to a few facts you may or may not know about YouTube: YouTube exceeds 2 billion views a day. For a primetime audience in the United States, this is nearly double that of 3 major broadcast networks combined. There are 24 hours of video uploaded every minute. An average person spends 15 minutes a day on YouTube. 70% of Youtube's traffic comes from outside the United States. In terms...

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06 Jun

YouTube Marketing and You!

by E-Web Marketing
in Video Marketing
Comments

I have recently watched a number of videos that describe the change in dynamics happening on the internet. Many of these have stated that regular search is in decline, but other forms of online marketing are on the rise. One of these is video marketing, or YouTube optimisation.  For those of you who don't know, YouTube is the second most popular search engine IN THE WORLD! And by...

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04 Apr

Social Media and Public Holidays – to Tweet, or Not to Tweet?

by E-Web Marketing
in Social Media Marketing
Comments

Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door on the internet, and certainly not on social media networking sites...

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05 Jul

Are Your Ads Good Enough to Avoid Skipping?

by E-Web Marketing
in Video Marketing
Comments

“Skippable” ads are being introduced by YouTube later in the year. This new format will enable users to skip the pre-roll ads that are included within the video, whilst advertisers won’t be charged a cent for skipped ads.  According to Google’s senior product manager, Baljeet Singh. YouTube began studying skippable ads late last year. “We’ve been playing around with it for the last three quarters and...

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